The FACE of The Future of Wellness

By: FACES, Faces of berks, July 2024, Cryotherapy, wellness, tanning, skincare

: Photography by Heidi Reuter: Left to right, standing: Meghan Weaver, Bridget Holleran Coe, Angela Himmelberger; Left to right, seated: Jennifer Morales, Amy Johnson, Wendy Button

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Baja Beach Wellness

What began as a tanning salon in 1994 is now a must-visit for wellness services in Berks. In 2020, Bridget Holleran Coe became the sole owner of Baja Beach. In 2023, the female-owned and nearly entirely female-operated business charted new territory with a rebrand and expansion. Now, Baja Beach Wellness brings many firsts to the area — all under one roof. Visit for Berks County’s first venture into Cryotherapy as well as Lipo Light Body Sculpting, Red Light Therapy, Cocoon Wellness Pod Infrared Saunas, Wellfit Advanced Skin Care Hydration Treatments, five levels of UV Tanning, new Versa Spa Spray Tan booths offering more than 90 customizable options and Custom Airbrush Spray Tanning. Says Bridget, “There is no other wellness salon like us in the world offering such an array of wellness options.” Visit for yourself and indulge in one or more treatments and see why customers say they always leave feeling better than when they walked in the door.

Locations in Exeter, Laureldale, Sinking Spring & Wyomissing | 610.376.8000 | bajabeachwellness.com