Personal touch and creativity are the throughlines to Limarys Rodriguez’s journey from working with children to becoming the owner and founder of a local marketing agency. Though her career direction changed, her passion for building relationships remains essential to her business’ mission, even if it means making fun of herself in the “Get to Work” series.
Q: You grew up in Berks County; what keeps you here?
When you grow up somewhere and you establish relationships, that’s a big factor. Berks County has that small, hometown kind of feel to it where you feel like you know everybody versus other places that I lived like in Orlando, which was just a tourist city.
Q: How has that personal connection impacted your business?
One thing I always talk about is that I don’t want to lose that one-on-one relationship with my clients as my business continues to grow. We get invited to clients’ personal events and staff outings. We’re more than just a service — we’re their partners, cheering them on. I worked for other places before starting LMG, and it felt almost like factory work. No one knew the clients. That’s the opposite of what I want for LMG.
Q: What inspired you to enter marketing?
I actually thought I wanted to be an art teacher at first. I worked with children and teens for 10 years. I was a little burnt out and wanted to change the direction of my career when I had my daughter. I’ve always been creative, so I bought a CD (yes, a CD!) for building websites. My little laptop couldn’t even handle it, but that was my start.
Q: Where did the idea for the “Get to Work” video series come from?
I wanted to introduce video production without just saying, ‘Call us for video!’ I wanted something funny, engaging and a way to showcase my clients. The idea hit me: I’ll try my clients’ jobs — and probably fail at them. We didn’t plan much at first. The first episode cleaning a trampoline park was completely winged, and it turned out to be one of the best.
Q: What’s been the toughest challenge on the show?
DJing. I had no idea how much setup and heavy lifting is involved. We filmed at a real prom and I was getting yelled at like, ‘Come on, we have to go!’ I also struggled making pizza — it was really me messing it up, not acting. But those challenges make it fun.
Q: Outside of work, what do you enjoy?
I really like to travel, and I love spending time with my kids, Josiah (5) and Leilah (19). When you have children, it’s like you’re reliving your life again. Leilah’s at college, so we kind of outgrew that phase, but Josiah keeps me young.
Q: What’s next for LMG?
Not just for social media, but fullscale projects. We’re also evolving our marketing approach. Trends change fast, and we want to stay ahead, creating original content instead of just copying trends.
Learn More
Let’s Get to Work.
Binge-watch the famous LMG Marketing Solutions series and blooper reel on YouTube or lmgmarketingsolutions.com.
Boost Your Brand.
Limarys recommends that when it comes to marketing, the most crucial areas for businesses to invest in right now are short-form video content for social media as well as SEO.
