General Merchandise Manager | Classic Harley-Davidson
Harley-Davidson riders aren’t just customers; they are lifestyle evangelists. As the Marketing Manager at Classic Harley-Davidson in Bern Township, Dot Basile has learned what they love about the lifestyle. She is now taking her 17 years of experience into her role as the new General Merchandise Manager at Classic H-D.
She’s spent her career crafting events to entertain and connect with the riders who span generations in riding families. As the General Merchandise Manager, Dot will now take her knowledge of what riders enjoy and apply it to purchasing and merchandising the products that complement the Harley-Davidson lifestyle. As a lifelong riding enthusiast, this is a role that Dot is perfectly suited to fill.
In addition to working with riders, Dot has spent her time at Classic working with various community organizations to raise funds for the Muscular Dystrophy Association, fallen officers, and local charities to benefit those in need. She has consistently kept charitable events on the calendar at Classic and is the regional coordinator for Toys for Tots. Her new role will allow her to continue to connect with the community while also taking on an expanded role at the store.
983 James Drive, Leesport | 610.916.7777 | classicharley.com
