Heidi DiDea, owner of Bella Lina Salon in West Reading, is celebrating 30 years in the beauty industry. She’s worked with the best, formerly at a studio named a Top 200 Salon in the country while she was a member of the team. Her hairstyling work has been featured in Philadelphia Bride magazine, among other publications including hard cover styling books and hairstyle industry magazines. She's also enjoyed the honor of styling celebrities, including Stacy Keibler of WWE. Heidi values continuing education and was once a Redken ambassador. She also values giving back, participating annually in Hope Cuts/City of Hope Charity efforts. Bella Lina opened in 2006 and is named for her two daughters, Isabella and Angelina. At the salon, Heidi loves bringing on new stylists and helping them to master their craft. In addition to Redken, Heidi has added All Nutrient, an organic option color line which has been a hit with her clients. She says, “My favorite part of my career is building guests’ confidence and teaching them how to make their hair look good at home, as well as in the salon.” Heidi invites you to visit her at the salon so she and her team can make you both look and feel your best.
23 S. 6th Avenue, West Reading
610.743.3099
facebook.com/bellalinasalon
