After 30+ years in sales, management and marketing, Lori Gerhart joined Berks Encore to lead its marketing and communications efforts. She brings a results-oriented focus and looks forward to building on the established brand, continuing to increase exposure for the organization in the community. One of the most rewarding aspects of the job is telling the stories of the volunteers and clients being served.
”I love that my efforts can directly impact the people most in need of the services that we offer,” says Gerhart. Since starting in September, the agency received a new Subaru through a national program, announced a partnership with the Doubletree Hotel to provide fresh produce to homebound seniors, and is expanding a mobile program to take Berks Encore on the road.
40 North 9th St., Reading
610.374.3195, ext. 228
