“Most people yearn for an old-fashioned Christmas, where they feel they’re a part of the larger human family! West Reading has created, over many years, a family of personally owned businesses that all come together beautifully to create an old-fashioned downtown,” says Justin Bortz of Justin Bortz Jewelers, located on Penn Avenue.
From Black Friday through the end of December, residents can enjoy the “It’s a Wonderful Life on the Avenue” theme this year. West Reading is known for its Holiday Glow, running the entire month of December, boasting special promotions and events at all stores and other venues in the surrounding area.
“In addition to all of our events, we will have outdoor vendors and carolers.Most retail stores will be open seven days, 11am to 4pm on Sundays, and extended hours on themed nights,” according to Bortz.
On Nov. 30 at 6pm, the community can join together for the annual tree lighting at the roundabout circle behind Chef Alan’s American Bistro. A schedule of events will be handed out that evening. “With all the special trimming from Genesius Theatre and the Old World treats offered by the stores, I feel this will be a magical night, full of the Christmas spirit!” exclaims Bortz. People will feel like they are in an old-fashioned Christmas tale with strolling characters from A Christmas Carol and a brass quartet playing at the tree lighting and along the avenue.
From Black Friday through the end of December, residents can enjoy the “It's A Wonderful Life on the Avenue” theme this year.
The next day, kids and adults can participate in the Run, Santa, Run 5k Race on Dec. 1. If you haven’t already registered, meet at A Running Start in the 700 block of Penn Avenue. Registration is $25. The race begins at 9:30am for kids and 10am for adults.
If you’re looking to work up a wish list of items from your favorite small businesses, Dec. 6 is “Ladies Night Out.” Dress up as Mrs. Claus, shop from 6 to 8pm, then enjoy cocktails at half price at Chef Alan’s. You might even win a West Reading shopping spree basket. Don’t worry, guys, they haven’t forgotten you. Follow up on your wife’s, girlfriend’s and friends’ wish lists on Dec. 13.
Afterward, head to the Courtyard at Marriott Reading-Wyomissing for free appetizers, beer specials and the Eagles kickoff starting at 8:20pm.
Throughout the month of December, enjoy carriage rides on the avenue for $10 per person. A holiday bar crawl will happen on Dec. 14, with a shuttle provided if you are pre-registered. For more information or registration for events, contact Justin Bortz at 610.373.1101.
