Photography by Heidi Reuter
Left to right, standing: Thomas Joyce, Adriane Hoke, Craig Richards, Jason Corby, Madeleine Piersol, Brayden Twyman, Emil Rekasi; Left to right, seated: Jamee Confer, Melissa Lin, Sorita Averill, Emma Newton, Ashley Hartman
The FACE of Running
Fleet Feet
Fleet Feet of West Reading is not just a shoe store, it’s where Berks Countians go to find the right shoes for their feet. Founder Sorita Averill fell in love with running more than 25 years ago and has been recruiting others to the sport ever since. In 2004, she left her corporate career to realize her dream of opening A Running Start and building a running community in Berks. In 2018, she seized the opportunity to partner with Fleet Feet brands, allowing her to remain an independent small business but with a lot more tools.
Ready to run? Fleet Feet of West Reading offers foot scanning and gait analysis to find you the best fit for your needs. They also help athletes with technical gear, accessories, free physical therapy sessions and even bra fitting. For all this, Averill earned the Top 50 Running Store award for the fourth time last year.
705 Penn Avenue, West Reading | 610.320.9097 | fleetfeetwestreading.com